Fat Stylist» Connect To Shoppers

03.Dec
Consumer Poll Results #1: Keep it simple
The consumer polls we call Style Face-Off let’s retailers and manufacturers learn more about plus-size consumer shopping habits. From a consumer perspective, the polls illustrate the style trade-offs many women experience when going up in sizes.
For the week of November 27 (as of 12/03/09 6:00P CDT), our consumer polls are as follows.

Checked bomber jacket [...]

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24.Mar

Anna Scholz Profiled

Anna Scholz talks to Drapers about the business of her glamorous plus-size clothing lines.

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19.Feb

Not Affraid of A Lot More to Love

This month ushers in a new era in magazines. LOVE made its debut and it’s nice to imagine with a cover like this (Beth Ditto poses nude) it’ll pose a major threat to more passe magazines.
Read the article: Love Is A Grand Affair

Posted in connect to shoppers |

09.Feb

Business News: January, February 2009

Clothing Stores Cater to Various Sizes
Graig, CO – Some clothing stores find it more profitable to include plus sizes and extra small sizes for their customers.
Carma Koma Releases Their Spring 2009 Look Book
Denmark – A breath of fresh air for the plus-size hipster comes in the form of the latest collection from Carma Koma.
Charming Shoppes [...]

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10.Jan

Five rules to engage the plus-size shopper

Available Now
What do you need to know to appeal to the plus-size shopper? Here you’ll find our five essential points to make her happy to shop your store.

Five rules to engage the plus-size shopper (64KB PDF)

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